
Let's talk about a necessary evil: Commercials. When listening to a radio talk show, commercials are something that every listener must deal with. You can try changing the station, but they all seem to go to break at the same time. It's an immense conspiracy I'm sure. But we can't change it, so we all cringe and focus our thoughts in another direction trying to ignore the fact that we're being pitched a way to "make money from home with nearly no work involved! And all you have to do is call this number... Now!" The irony lies in the fact that the show's last segment was about how to avoid these types of scams. Yet we all must recognize the necessity of these commercials. Radio is free, and we like it that way. Without commercials, there would be no free radio, that's just the facts.
Being especially annoyed with the commercials that seem to dominate the airwaves, today I decided to time the segment of the radio show, and then the following commercial break. The results were astounding to say the least. I have always known that the commercials are way too long and the show itself way too interrupted, but this was ridiculous. After a three minute commercial break, the show came on. The first thing that aired was fifteen seconds of some old and long forgotten song, and then the host began talking. He had barely introduced his topic when the background music signaling the next commercial break faded in. all in all... one and a half minutes. Next commercial break, Four minutes. Need I say more?
Why is it that the radio stations - mainly with syndicated shows - feel the need to deluge us with pointless and annoying commercial chatter? I'm convinced that it has something to do with the Monopoly that is syndicated radio. Because of these before mentioned conspiracies, we, as listeners of radio talk shows, are required to suffer through this seemingly endless torture to try and get some sort of ideas about the current political issues of the day, the best way to invest, or neat ideas about fixing up your house. After all, where else are you going to find useful information while cruising at seventy down the I-5? In short, all of us who choose to make a little bit of use out of a long drive must take the bad with the good. We must sacrifice, and succumb to the will of the machine. It is what we will live for, it is what we will die for. I guess that's just how bored I get on a long drive.
